88% of women in the Middle East 
don’t feel comfortable swimming in public.

What if a Billboard could make women feel comfortable swimming again? Adidas built the world’s first swimmable billboard.

  

There’s wildlife data collected around wind farms. 
Most of it sits in spreadsheets and goes nowhere.

The Birdwatcher transforms that data into a public platform
that reveals how birds and wind energy coexist.


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War devastated Lebanon. Thousands of mothers
lost homes and livelihoods. Except their recipes.

Recipe for Change brought those family recipes
to restaurant menus, turning culinary heritage
into income.

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Every year in Egypt, thousands of mothers are sent 
to prison for debts as small as a few hundred dollars.

Breakchains turned their stories into NFTs,
each priced at the exact amount needed
to pay their debt and free them.

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Ketchup accidents happen more often than people admit. 
Nearly half of Heinz fans have experienced one.

So Heinz created the world’s first insurance policy protecting people from ketchup mishaps.

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Fine dining can leave you with an empty wallet 
and an empty stomach.

After Dinner Dinner reframed McDonald's as the place you go after the tasting menu, when the smoke clears, the microgreens are gone, and you're still hungry.

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After two years of war, Polish support for Ukrainian 
refugees fell to 52%, driven by fears of job competition.

Mastercard used its data to pair new Ukrainian businesses with complementary Polish ones, turning rivals into neighbors.


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Every inch of a football kit is branded. Except one.

So during Testicular Cancer Awareness Month,
CD Leganés put the Testicular Cancer Society's logo right where it mattered, on the testicular region of their shorts. The ultimate white space in sponsorship became the most talked-about ad in football.

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Real love isn't built on grand first impressions. It's built in everyday moments, stealing fries, ice cream on noses, easy silences.

McDonald's reframed itself as the place that's not for the first date, but for every other one.

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86% of Germans always carry their bank card. 
Only 26% carry their organ donor card.

Now donor consent lives on the back of the one they never leave home without, signed, legally valid, ready in an emergency.

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In Poland, billions in public funds get spent every 
year with almost no citizen input.

We turned 22,000 ATMs into voting booths, letting people
decide where local tax money goes, on the same machine
they use to manage their own.

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1 in 250 men get testicular cancer, yet most have watched 
a thousand defenders protect theirs before a free kick.

We hijacked that moment, slipping a self-check tutorial into YouTube highlights, right as the wall went up.


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People aren't reading less, 
they're just reading differently.

Read Better turned everyday digital scrolling into a reading metric, a plugin that counts the words you consume online,
then recommends a book that matches your daily word count.

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Brazil was facing economic crisis and a national 
mood of hopelessness.

Bradesco answered with Firefly, the story of a small countryside firefly who moves to the big city, a quiet metaphor for finding your light in a place where it's hard to be seen.

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Skip culture has trained us to wait for nothing. 
But Heinz pours slowly on purpose.

The world's first ad interrupted by a movie played half before
the film, half after the final credit, rewarding the few patient enough to wait, just like the ketchup itself.

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What does a man check more often, his bike or his body? 
For most Harley riders, it isn't close

We added one line to the warranty, a free prostate screening, bundled in with the oil change. The toughest men on the road, finally checking both.

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In the Middle East, 77% of men play football. 
Only 23% of women do. 

So Adidas elevated Nouf Al Anzi, a young Emirati talent,
into a film that caught the eye of Zinedine Zidane himself,
turning her into the next face of the game, on a global stage.

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