Group Creative Director
adidas®
Impossible is Nothing
Impossible is Nothing
In the Middle East, 77% of men
play football. Only 23% of women do.
So we took one of them
to the world stage.
Societal norms leave many young girls feeling overshadowed
by their male peers before they ever get a real chance to play.
To challenge that, we elevated one of their own.
Nouf Al Anzi, an emerging talent from Dubai,
was showcased in an online film that captivated none
other than football legend Zinedine Zidane.
Their collaboration played out on a global stage,
marked by a memorable event at a famed Dubai landmark.
Agency:
Havas Middle East
Role:
Art Director
Havas Middle East
Role:
Art Director