Group Creative Director
Kraft Heinz®
Heinz Ketchup Insurance
Heinz Ketchup Insurance
We've all been there.
The spills, the splats,
the splotches on a white shirt.
A staggering 48% of Heinz customers
have had a ketchup accident.
Everyone knows that a ketchup catastrophe is one of the most
unforgiving customer pain points for Heinz.
The spills, the splats, the splotches on your white shirt,
rug, or whatever else is within pouring proximity.
Inspired by 57 real incidents found on social media,
we launched a real, legally-binding
insurance program offering customers coverage against
57 ketchup-inspired accidents.
Because if it's worth the risk, it has to be Heinz.
Agency:
FP7 McCann
Role:
Associate Creative Director
Art Director
FP7 McCann
Role:
Associate Creative Director
Art Director