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Group Creative Director



Heinz®
Post Post-Credits



Every brand fights
to be the ad you can't skip.

Heinz made the one
you had to wait for.


In a culture built on skipping, Heinz did the opposite. 
It split one ad in two. The first half played before the film. 
The second half waited until after the credits rolled, l
ike the post-credit scene movie fans already stay for.

The ones who stayed were rewarded 
with exclusive merch and discounts. 
Patience became the campaign. 
The payoff became the point.

Because just like the perfect pour, 
some things are worth the wait.





Agency:

FP7 McCann

Role:

Creative Director