Group Creative Director
Waterstones®
Read Better
Read Better
"I don't have time to read."
You read a 200-page book yesterday.
You just spent it
on emails, headlines and feeds.
We're not reading less. We're reading constantly.
Just never anything that stays with us.
The time was never the problem. What we spend it on is.
Waterstones launched Read Better, turning screen time into book time.
By analyzing the words people actually read online,
it recommended novels that matched their digital habits,
ready to order in one click.
The same hours. The same eyes. A far better story.
Agency:
FP7 McCann
Role:
Creative Director
FP7 McCann
Role:
Creative Director