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Group Creative Director



Mastercard®
Public Money ATM



Poland had a law that let citizens
decide how public money is spent.

Almost no one knew it existed.


A right that nobody uses is just a sentence in a document. 
The power was already written into law.  It just had no place to live in everyday life.

So Mastercard reprogrammed ATMs across the country.
The same machines people already trust with their money 
now let them vote on real local projects funded by public money. 
No app. No queue. No bureaucracy. 
Just one more option on a screen everyone already knows how to use.

Forgotten legislation became a living tool. 
And civic participation became as simple as withdrawing cash.





Agency:

McCann Poland
FP7 McCann

Role:

Creative Director
Art Director