Group Creative Director
McDonald's®
After Dinner Dinner
After Dinner Dinner
"Dubai has the most fine dining
restaurants per capita in the world."
The New York Times
But the world's fanciest cities have a small secret.
The bigger the bill, the smaller the plate.
Diners leave with lighter wallets and louder stomachs,
walking past the golden arches on the way home, wishing.
McDonald's heard them.
After Dinner Dinner turned every fine dining receipt
into a second, free, deeply satisfying meal.
Push notifications hit phones the moment guests left the restaurant.
Flyers waited under their windshields. The valets did the rest.
Fine dining is for the photos. McDonald's is for the hunger.
Agency:
FP7 McCann
Role:
Associate Creative Director
Art Director
FP7 McCann
Role:
Associate Creative Director
Art Director