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Group Creative Director



Mastercard®
Room For Everyone



Poland opened its doors 
to millions of Ukrainians.
Then fear entered 
the conversation.

Mastercard transformed 
economic anxiety into 
opportunity for both sides.


As initial support for refugees declined under economic pressure, 
Mastercard set out to shift the conversation. Not with a message. With math.

Using anonymized transactional data, foot traffic, 
and business insights, we built a platform that identifies optimal 
locations for Ukrainian businesses to thrive alongside Polish ones. 
A restaurant next to a beauty salon. A bakery next to a flower shop. 
Complementary, not competing.

Room For Everyone turned competition into collaboration, 
proving that economic growth doesn't take sides. It multiplies.





Agency:

McCann Poland · FP7 McCann

Role:

Associate Creative Director
Art Director