Group Creative Director
Bradesco Bank®Firefly
When a whole country dims,
you don't fix it with something big.
In Brazil's hardest year, its biggest bank
chose its smallest messenger.
The country was worn down by an economic and moral crisis.
Instead of talking about money, Bradesco told the story of a small firefly,
enchanted by the city's lights and glow, that finds a hostile world
and has to decide whether to keep its own.
A reminder, told softly, to hold on to your faith
and believe in yourself when everything around you makes it hard.
The Firefly became the most-watched commercial
in the history of Brazilian YouTube.
Agency:
Publicis Brasil
Role:
Art Director
Publicis Brasil
Role:
Art Director
The Film