Group Creative Director
Adidas®
Liquid Billboard
Liquid Billboard
According to a YouGov study,
about 32% of women worldwide aren't
comfortable swimming in public.
This percentage jumps to 88%
in the Middle East,
mainly because typical swimwear
doesn't cater to all needs.
As a result, many women become less involved in water activities over time.
That's why a unique swimmable billboard was set up in Dubai.
It promotes Adidas' inclusive swimwear collection, encouraging every woman,
no matter her body type, background, or beliefs, to try it out.
Those who do aren't just testing swimwear.
They're joining a bigger conversation about swimwear inclusivity.
Agency:
Havas Middle East
Role:
Art Director
Havas Middle East
Role:
Art Director