Group Creative Director
Mastercard®
Life Donor Card
Life Donor Card
In Germany, 85% of people
support organ donation.
Only 15% ever put it on paper.
Nearly 1,000 die every year waiting.
Germany has the lowest organ donation rate in Europe.
Not because people don't want to give.
They do. The willingness was never the problem. The paperwork was.
Fragmented systems, forms no one finishes, a decision made in the heart
that never makes it onto a document.
Mastercard moved the decision to the one place
86% of Germans carry every single day.
Through the VIMpay app, users register legal donor consent in seconds.
The status prints on the back of their card. Always in the wallet.
Always there when a hospital needs an answer in minutes.
The most important card you'll ever carry was already in your pocket.
Agency:
FP7 McCann
MRM Germany
Role:
Creative Director
Art Director
FP7 McCann
MRM Germany
Role:
Creative Director
Art Director