Group Creative Director
TCS®
Sponsored Balls
Sponsored Balls
Football sponsors everything.
The chest. The sleeves. The socks.
Except the one place
men never talk about.
So the Testicular Cancer Society
claimed it.
On the shorts
of CD Leganés players,
during a sold-out match
against FC Barcelona.
With the bold message #TenemosUnPar ("We have a pair"),
the campaign turned the pitch into a platform for men's health.
Sparking conversation, breaking the silence,
and driving millions to learn about testicular cancer.
Because the best place to start the conversation
is the one place no one looks twice.
Agency:
FP7 McCann
Role:
Creative Director
FP7 McCann
Role:
Creative Director