Group Creative Director
Youtube®
Ad Version
For the Brazil launch of YouTube Music,
every track arrived with a personalized pre-roll showing
a famous alternate version of the same song, classic, cover, live,
proving the platform's range before the music even started.
Agency:
R/GA
Role:
Art Director
McDonald's®
The Sound of Joy
The Sound of Joy turned the launch of McCrispy
into something people could not just taste, but hear.
Built around the burger's unmistakable crunch, a simple product truth
became a full sensory platform, from films to in-store activations
to its own Spotify playlist. Because once you hear that crunch,
you can't unhear the joy.
Agency:
FP7 McCann
Role:
Creative Director
Bradesco Bank®
Redefining the Intolerance
On Children's Day, Bradesco used
the new generation's perspective
to show how different the world could be.
The best organic performance in the brand's history:
85% of views earned, not paid.
Agency:
Publicis Brasil
Role:
Art Director
Close Literário®
Bookstagram
A Bookstagram account focused on diverse literature.
Invited by the creators to build a personalized art direction
and design system that carried the project's theme.
Role:
Illustrator
Art Director
→ closeliterario on Instagram
TCS®
Amateur Anti-Doping Test
The world's first anti-doping kit for amateurs,
not to catch cheats, but to catch cancer.
Disguised as a classic doping test, it teaches men how to self-examine,
turning a symbol of scrutiny into a tool for survival.
Agency:
FP7 McCann
Role:
Creative Director
Bradesco Bank®
Crafted to Celebrate
As the official sponsor of Brazil's largest carnivals,
Bradesco paid tribute to each one with ads whose visuals
were built from the costumes that define
the country's grandest festivities.
Agency:
Publicis Brasil
Role:
Art Director
TCS®
I See Balls
An AR lens that uses AI to detect
phallic-shaped objects, water bottles, vegetables,
and overlays a step-by-step self-exam guide.
Internet humor turned into health education,
bypassing social media censorship
to reach the young men most at risk.
Agency:
FP7 McCann
Role:
Creative Director
Magnati®
Payments Into
Possibilities
A next-generation payments platform
for government, merchant, and institutional clients.
A brand charged with energy and potential,
built to turn payments into possibilities.
Agency:
Havas Middle East
Role:
Art Director
Doctor Who®
50th Anniversary
A personal project for the show's 50th anniversary:
a poster collection where every actor who played the Doctor
gets a unique design framing their interpretation of the role.
Role:
Art Director