Group Creative Director
I come from Lameirão, Mulungu. You've probably never heard of it, and that's the point.
It's a small village in the hills of Ceará, Brazil, the kind of place where the roads are quiet, stories travel faster than news, and the nearest city feels like another life. Not much arrives there, so you learn to make your own. That's where I understood creativity before I had the word for it.
Today, I'm a group creative director based in Dubai, building ideas with the same belief I learned early: nothing gets attention by default. The work has to carry its own weight, earn its place in culture, and survive beyond the deck.
Strip away the titles, the cities, and the awards, and it still comes back to the same belief: creativity is what you reach for when the obvious answer isn't enough.
Loeries
Media Innovation
New York Festivals
Shortlist Jury
The ANDY Awards
Mena Jury
Adforum
Outdoor
Campaign Brief Asia
The M25 Global Creative Series
Little Black Book
Uprising Interview
Clients
Awards & Recognitions
30 Cannes Lions
30 Cannes Lions
Liquid Billboard — Adidas · Grand Prix Outdoor/Cultural Insight; Gold Outdoor/Special Build;
3× Silver; Bronze; 7 Shortlists Breakchains w/ Blockchain — CFPA · 3× Silver (Digital Craft, Creative Commerce, Media); 5 Shortlists Room for Everyone — Mastercard · Grand Prix Creative Data; Gold Creative Data;
Silver Creative B2B; 4 Shortlists Ketchup Insurance — Heinz · Bronze Audio & Radio; 7 Shortlists Recipe for Change — Puck / Arla Foods · Gold SDGs; Silver Brand Experience; Bronze B2B; 3 Shortlists Life Donor Card — Mastercard · Silver Brand Experience; Bronze Creative Data;
Bronze Direct; Titanium Shortlist Highlight Your Balls — Testicular Cancer Society · Silver Brand Experience; 6 Shortlists After Dinner Dinner — McDonald's · 3× Bronze (Direct, Commerce, Media); 2 Shortlists Sponsored Balls — Testicular Cancer Society · Bronze PR/Events & Stunts; 2 Shortlists The Firefly — Bradesco Bank · Bronze Social & Influencer; 1 Shortlist Public Money ATM — Mastercard · 2× Silver (Direct, Brand Experience); 3 Shortlists Read Better — Waterstones · 2× Bronze (Digital Craft, Film); 3 Shortlists Not For First Dates — McDonald's UAE · Bronze Outdoor/Social Behaviour The Mid-Life Check — Harley-Davidson · Shortlist Audio & Radio/Corporate Purpose The Last Steel of Azovstal — United24 · Shortlist Promotional Item Design Medicines of Taboo — UN Women · Young Lions Health Global Shortlist
3× Silver; Bronze; 7 Shortlists Breakchains w/ Blockchain — CFPA · 3× Silver (Digital Craft, Creative Commerce, Media); 5 Shortlists Room for Everyone — Mastercard · Grand Prix Creative Data; Gold Creative Data;
Silver Creative B2B; 4 Shortlists Ketchup Insurance — Heinz · Bronze Audio & Radio; 7 Shortlists Recipe for Change — Puck / Arla Foods · Gold SDGs; Silver Brand Experience; Bronze B2B; 3 Shortlists Life Donor Card — Mastercard · Silver Brand Experience; Bronze Creative Data;
Bronze Direct; Titanium Shortlist Highlight Your Balls — Testicular Cancer Society · Silver Brand Experience; 6 Shortlists After Dinner Dinner — McDonald's · 3× Bronze (Direct, Commerce, Media); 2 Shortlists Sponsored Balls — Testicular Cancer Society · Bronze PR/Events & Stunts; 2 Shortlists The Firefly — Bradesco Bank · Bronze Social & Influencer; 1 Shortlist Public Money ATM — Mastercard · 2× Silver (Direct, Brand Experience); 3 Shortlists Read Better — Waterstones · 2× Bronze (Digital Craft, Film); 3 Shortlists Not For First Dates — McDonald's UAE · Bronze Outdoor/Social Behaviour The Mid-Life Check — Harley-Davidson · Shortlist Audio & Radio/Corporate Purpose The Last Steel of Azovstal — United24 · Shortlist Promotional Item Design Medicines of Taboo — UN Women · Young Lions Health Global Shortlist
26 Dubai Lynx
26 Dubai Lynx
Liquid Billboard — Adidas · Grand Prix Design; 4× Gold; 3× Silver; 8× Bronze
Breakchains w/ Blockchain — CFPA · 2× Gold; Silver; Bronze; 1 Shortlist
Highlight Your Balls — Testicular Cancer Society · Grand Prix for Good; Gold Social & Influencer; 2× Silver; 2 Shortlists
After Dinner Dinner — McDonald's · Gold Direct; Bronze Brand Experience
Ketchup Insurance — Heinz · Silver Direct; Bronze Media/Audio
Read the Label — Barakat · Bronze In-Store Experience
22 Loeries
22 Loeries
Liquid Billboard — Adidas · Grand Prix; 2× Gold; 2× Silver; Bronze
Breakchains w/ Blockchain — CFPA · 3× Silver; Bronze; Certificate
Recipe for Change — Puck / Arla Foods · 3× Gold; Bronze
Ketchup Insurance — Heinz · Silver; 2× Bronze; Craft Certificate
Sponsored Balls — Testicular Cancer Society · 2× Gold; Silver
After Dinner Dinner — McDonald's · 3× Bronze; 2 Shortlists
22 London International Awards
22 London International Awards
Room for Everyone — Mastercard · 4× Gold; 4× Silver; Bronze
Life Donor Card — Mastercard · 2× Gold; 4× Silver; 2× Bronze
Recipe for Change — Puck / Arla Foods · Grand LIA; Gold; Bronze
Liquid Billboard — Adidas · Silver; Bronze
Breakchains w/ Blockchain — CFPA · Silver Metaverse; Bronze NFT
13 The One Show
13 The One Show
Room for Everyone — Mastercard · 2× Gold Pencils; 2× Silver; 4× Bronze; 2 Merits
Breakchains w/ Blockchain — CFPA · Gold Pencil; Silver Pencil
Liquid Billboard — Adidas · 3× Silver Pencils; 1 Shortlist
Ketchup Insurance — Heinz · Bronze Pencil; 4 Shortlists
Life Donor Card — Mastercard · Bronze Pencil / Direct Marketing for Good
13 Clio Awards
13 Clio Awards
Liquid Billboard — Adidas · 5× Bronze; 1 Shortlist
Breakchains w/ Blockchain — CFPA · Gold Creative Commerce; 3× Bronze
Ketchup Insurance — Heinz · Silver Audio Craft; Bronze Social
Life Donor Card — Mastercard · Silver Creative Data; Bronze Direct
Room for Everyone — Mastercard · Gold Direct / Use of Data
12 Effie Awards / MENA Effie
12 Effie Awards / MENA Effie
Recipe for Change — Puck / Arla Foods · Grand Prix; 2× Gold; Silver
The Mid-Life Check — Harley-Davidson · 2× Gold; Silver
Liquid Billboard — Adidas · Gold Media Innovation; Silver
The Sound of Joy — McDonald's UAE · Bronze
Amateur Anti-Doping Test — Testicular Cancer Society · Bronze
Ketchup Insurance — Heinz · Bronze
10 D&AD
10 D&AD
Liquid Billboard — Adidas · Graphite Pencil; 2× Wood Pencil; 2 Shortlists
Room for Everyone — Mastercard · Graphite Pencil; Wood Pencil
Breakchains w/ Blockchain — CFPA · 2× Wood Pencil
Life Donor Card — Mastercard · 2× Wood Pencil
Recipe for Change — Puck / Arla Foods · Wood Pencil
11 Ad Stars
11 Ad Stars
Liquid Billboard — Adidas · Grand Prix PR; 4× Gold; Silver; Bronze
Breakchains w/ Blockchain — CFPA · 2× Silver; 2× Bronze; 3× Crystal
11 Cresta
11 Cresta
Breakchains w/ Blockchain — CFPA · 4× Gold; 2× Silver; 2× Bronze
Liquid Billboard — Adidas · Grand Prix Design; 2× Gold
7 Lisbon Ad Festival
7 Lisbon Ad Festival
Liquid Billboard — Adidas · 3× Grand Prix; 3× Gold; Silver
6 Clio Sports
6 Clio Sports
Liquid Billboard — Adidas · Gold; 4× Silver; Bronze
4 ANDY Awards
4 ANDY Awards
Breakchains w/ Blockchain — CFPA · 2× Gold
Room for Everyone — Mastercard · Gold Creative Data
Not For First Dates — McDonald's UAE · Gold / Idea
4 White Square
4 White Square
Breakchains w/ Blockchain — CFPA · 3× Gold; Bronze; 1 Shortlist
2 Epica Awards
2 Epica Awards
Liquid Billboard — Adidas · 2× Gold
2 Gerety Awards
2 Gerety Awards
Breakchains w/ Blockchain — CFPA · 2× Silver
2 Brazilian Festivals
2 Brazilian Festivals
The Firefly — Bradesco Bank · Bronze Digital (CCSP); Bronze Film Craft (Wave); 2 Shortlists
Top 20 Digital Campaigns of 2024
Campaign Magazine
Top #1 Art Director in the Middle East
The One Show, 2022
Top #2 Most Awarded Campaign — Liquid Billboard
WARC, 2023
Top #10 ACD Middle East & Africa
The One Show, 2023
Top #11 Most-Awarded Art Director
The Drum Global Rankings, 2023
Gold Young Lions UAE - 2023
Within the 100 Most-Awarded Art Directors
The Drum Global Rankings, 2021