Saudi Arabia Tourism
︎︎︎THE UNAUTHORIZED TRIP
In a world where football is not just a sport but a religion, Lionel Messi stands as the undisputed GOAT - the greatest player the game has ever witnessed. But even legends need a break. As Saudi Arabia blossoms into a touristic hotspot, it beckons Messi to discover its hidden treasures.
While the age-old formula of celebrities endorsing tourist destinations is predictable, Saudi Arabia aims for the extraordinary, and this isn’t just another promotional tour. It’s an immersive PR activation designed to make waves across the globe.
Agency: and us | Role: Concept; Creative Direction.