WORK  ·  ABOUT 
JONATHANDDCRUZ@GMAIL.COM
  CREATIVE DIRECTOR  ·  ART 

 • ABOUT ME • ABOUT ME • ABOUT ME • ABOUT ME • ABOUT ME • ABOUT ME • ABOUT ME •  ABOUT ME

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Hey there!

If I had to squeeze who I am into one line, it would be something like this:

I'm a Brazilian creative who is super into art, sci-fi, travel, tech, and, yeah, advertising.

But here's a quick summary for you:

I was born in Fortaleza - CE, but I grew up in the countryside of Ceará. Fast forward, I returned to Fortaleza to study and kick off my work life. I have started small, handing out flyers and pamphlets for a local grocery store. And after what felt like a million flyers later, I landed in marketing. But the plot twist: it was telemarketing. It was a challenging experience, to be honest. It taught me a lot about resilience and fast thinking.

Later on, I started in the advertising world. I have worked with big and small agencies in Fortaleza. I learned that creativity is about more than just having many resources.

I love Fortaleza with its sun and beaches, but there came a time when I felt uncomfortable (and no, it's not just the sunburn!). So, I packed up and headed to the fast-paced life of São Paulo, where I managed to grab my first Lion.

In São Paulo, I worked with great people and clients, and I had the privilege of working with some of the country's top agencies, which kept me hungry for more and always on the lookout for the next big thing.

And then? Dubai called, and I answered. I have been loving it here since 2021. And always looking up for the next big thing.

As I told you, that's a quick summary of my journey. If you're up for a chat or want to know more, hit me up! ︎︎︎



Contacts:

︎ +971 054 367 5941

︎ jonathanddcruz@gmail.com


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Experience:

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Press Mentions:

︎ Click to read - Little Black Book Interview


Jury:

︎ Loeries - Media Innovation 


Clients:




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 • AWARDS & RECOGNITIONS • AWARDS & RECOGNITIONS • AWARDS & RECOGNITIONS • AWARDS & RECOGNITIONS • AWARDS & RECOGNITIONS


2023 The Drum Global Rankings:
Top 11o Most-awarded advertising art director;

2023 WARC: Liquid Billboard
Top 2o ranked most awarded campaign;

2023 Young Lions:
Gold Young Lions - UAE;

2023 Young Guns: Global Finalist;

2022 The One Show:
Top 1o ranked art director in the Middle East; 

2021 The Drum Global Rankings:
Within the 100 Most-awarded advertising art directors.



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CANNES LIONS:


︎︎︎Adidas - Liquid Billboard

Grand Prix / Outdoor / Cultural Insight

Gold / Outdoor / Special Build

Silver / Outdoor / Ambient Outdoor

Silver / Outdoor / Live Advertising and Events

Silver / Media / Use of Stunts

Bronze / Culture & Context

• Shortlist / Outdoor / Experiences

• Shortlist / Outdoor / Campaign

• Shortlist / Media / Cultural Insight

• Shortlist / Media / Use of Ambient Media

• 2x Shortlist / Experience & Activation

• Shortlist / Direct



︎︎︎CFPA - Breakchains with Blockchain

Silver / Digital Craft

Silver / Creative Commerce

Silver / Media

• Shortlist / Creative Commerce

• 2x Shortlist / Media

• Shortlist / Direct

• Shortlist / Sustainable Development Goals



︎︎︎Bradesco Bank - Firefly

Bronze / Social & Influencers

• Shortlist / Social Influencer Marketing



︎︎︎The Last Steel of Azovstal - United 24

• Shortlist / Promotional Item Design



︎︎︎Medicines of Taboo - Un Women

• Global Shortlist - Young Lions Health






CLIO AWARDS:


︎︎︎CFPA - Breakchains with Blockchain

Gold / Creative Commerce

Bronze / Digital / Mobile & Digital Craft

Bronze / Digital Craft

Bronze / Partnerships and Collaborations



︎︎︎Adidas - Liquid Billboard

Bronze / Design / Spatial Design

Bronze / Direct / Experience/Activation

Bronze / Direct / Out of Home

Bronze / Experience /Activation

Bronze / Public Relations / Activation

• Shortlist / Out of Home / Product/Service



︎︎︎Adidas - Liquid Billboard (Clio Sports)

Gold / Out of Home

Silver / Direct

Silver / Experiential Events

Silver / Innovation

Silver / Social Good

Bronze / Public Relation





EFFIE AWARDS:

︎︎︎Adidas - Liquid Billboard

Gold / Media Innovation

Silver / Media Innovation





LONDON INTERNATIONAL AWARDS:


︎︎︎CFPA - Breakchains with Blockchain

Silver / Metaverse / Blockchain

Bronze / Creativity - Metaverse / NFT



︎︎︎Adidas - Liquid Billboard

Silver / Innovative Use of Billboard

Bronze / Billboard: Apparel




DUBAI LYNX:


︎︎︎CFPA - Breakchains with Blockchain

Gold / Direct

Silver / Glass

Bronze / Digital

Gold / Media

• Shortlist / Cultural & Context



︎︎︎Adidas - Liquid Billboard

Grand Prix / Design

Gold / Entertainment / Sports

Gold / Outdoor / Cultural Insight

Gold / Media / Use of Events / Stunts

Gold / PR / Cultural Insight

Silver / Outdoor / Live & Events

Silver / Direct / Use of Ambient Media

Silver / PR / Use of Events & Stunts

Bronze / Outdoor / Special Build

Bronze / Outdoor / Ambient Outdoor

Bronze / Media / Use of Ambient Media

Bronze / Direct / Use of Print / Outdoor

Bronze / Direct / Cultural Insight

Bronze / Use of Ambient Media

Bronze / Guerrilla Marketing & Stunts



︎︎︎Barakat - Read the Label

Bronze / In-Store Experience




LISBON ADVERTISING FESTIVAL:


︎︎︎Adidas - Liquid Billboard

• Grand Prix / Outdoor

• Grand Prix / Activation

• Grand Prix / Integrated

Gold / Outdoor Events

Gold / Outdoor Special Format

Gold / Best Use of Outdoor

Silver / Direct Ambient Media




EPICA AWARDS:


︎︎︎Adidas - Liquid Billboard

Gold / Fashion / Footwear

Gold / Experiential & Shopper




D&AD:


︎︎︎CFPA - Breakchains with Blockchain

• Wood Pencil / Commerce / Purchase Experiences

• Wood Pencil / Commerce / Cultural Experiences



︎︎︎Adidas - Liquid Billboard


• Graphite Pencil / Press & Outdoor / Innovation

• Wood Pencil / PR / Events & Stunts

• Wood Pencil / Media / Press & Outdoor

• Shortlist / Experiential / Public Spaces

• Shortlist / Spatial Design / Installations




THE ONE SHOW:


︎︎︎CFPA - Breakchains with Blockchain

• Gold / Interactive / Online & Mobile / NFT

• Silver / Experiential & Immersive / Ecommerce



︎︎︎Adidas - Liquid Billboard


• Silver / OOH: Experiential & Installations

• Silver / Experiential & Immersive

Silver / Design: Spatial Design

• Shortlist / Spatial Design / Installations




THE ANDY AWARDS:


︎︎︎CFPA - Breakchains with Blockchain

• Gold / Interactive / Online & Mobile / NFF

• Gold / Interactive / Online & Mobile / NFT





CRESTA:


︎︎︎CFPA - Breakchains with Blockchain

Gold / Creative E-Commerce

Gold / Digital Craft / New Techniques

Gold / Digital Craft / Digital Illustration

Gold / The Future

Silver / The ‘Wish We’d Thought of That’ Award

Silver / The Media Magic Award

Bronze / Direct

Bronze / The #OMG Award



︎︎︎Adidas - Liquid Billboard

• Grand Prix / Design

• 2x Gold / Experiential | Brand Purpose





AD STARS:


︎︎︎Adidas - Liquid Billboard

• Grand Prix / PR

Gold / Media

Gold / Outdoor

Gold / Special / Pivot

Gold / Brand Experience & Activation

Silver / Gender Equality

Bronze / Design



︎︎︎CFPA - Breakchains with Blockchain

Silver / Creative E-Commerce

Silver / Peace and Justice

Bronze / Diverse Insights

Bronze / Human Rights

• Crystal / Brand Experience & Activation

• Crystal / Media

• Crystal / Creativity in Crises




LOERIES:


︎︎︎CFPA - Breakchains with Blockchain

Silver / Design for Digital

Silver / PR & Media

Bronze / Digital

Silver / Live Communication

• Certificate / Digital Craft



︎︎︎Adidas - Liquid Billboard

• Grand Prix / Out of Home

Gold / Out of Home

Gold / PR & Media Communication

Silver / Live Communication

Silver / Integrate

Bronze / Media Innovation




WHITE SQUARE AD FESTIVAL:


︎︎︎CFPA - Breakchains with Blockchain

Gold / Creative Use of Media

Gold / Media Campaign

Gold / Digital

Bronze / Direct

• Shortlist / Media




THE GERETY AWARDS:


︎︎︎CFPA - Breakchains with Blockchain

Silver / Work for Good

Silver / Emerging Commerce



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CLUBE DE CRIAÇÃO:


︎︎︎Bradesco Bank - Firefly

Bronze / Digital

• Shortlist / Branded Content

• Shortlist / Audio Craft



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WAVE FESTIVAL:


︎︎︎Bradesco Bank - Firefly

Bronze / Film Craft





FIAP AWARDS:



︎︎︎Bradesco Bank - Firefly

Bronze / Film Craft



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HIT ME UP  ︎  +971 054 367 5941  ︎  JONATHANDDCRUZ@GMAIL.COM  ︎  HIT ME UP  ︎  +971 054 367 5941  ︎  JONATHANDDCRUZ@GMAIL.COM  ︎