Hey there!

If I had to squeeze who I am into one line, it would be something like this:

I'm a Brazilian creative who is super into art, sci-fi, travel, tech, and, yeah, advertising.

But here's a quick summary for you:

I was born in Fortaleza - CE, but I grew up in the countryside of Ceará. Fast forward, I returned to Fortaleza to study and kick off my work life. I have started small, handing out flyers and pamphlets for a local grocery store. And after what felt like a million flyers later, I landed in marketing. But the plot twist: it was telemarketing. It was a challenging experience, to be honest. It taught me a lot about resilience and fast thinking.

Later on, I started in the advertising world. I have worked with big and small agencies in Fortaleza. I learned that creativity is about more than just having many resources.

I love Fortaleza with its sun and beaches, but there came a time when I felt uncomfortable (and no, it's not just the sunburn!). So, I packed up and headed to the fast-paced life of São Paulo, where I managed to grab my first Lion.

In São Paulo, I worked with great people and clients, and I had the privilege of working with some of the country's top agencies, which kept me hungry for more and always on the lookout for the next big thing.

And then? Dubai called, and I answered. I have been loving it here since 2021. And always looking up for the next big thing.

As I told you, that's a quick summary of my journey. If you're up for a chat or want to know more, hit me up! ︎︎︎

Contacts:

︎ +971 054 367 5941

︎ jonathanddcruz@gmail.com

︎︎

Experience:

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Press Mentions:

︎ Click to read - Little Black Book Interview

Jury:

︎ Loeries - Media Innovation 

︎ New York Festival - Shortlist Jury

︎ Adforum - Outdoor 

Clients:

CANNES LIONS:

︎︎︎Adidas - Liquid Billboard

• Grand Prix / Outdoor / Cultural Insight

• Gold / Outdoor / Special Build

• Silver / Outdoor / Ambient Outdoor

• Silver / Outdoor / Live Advertising and Events

• Silver / Media / Use of Stunts

• Bronze / Culture & Context

• Shortlist / Outdoor / Experiences

• Shortlist / Outdoor / Campaign

• Shortlist / Media / Cultural Insight

• Shortlist / Media / Use of Ambient Media

• 2x Shortlist / Experience & Activation

• Shortlist / Direct



︎︎︎CFPA - Breakchains with Blockchain

• Silver / Digital Craft

• Silver / Creative Commerce

• Silver / Media

• Shortlist / Creative Commerce

• 2x Shortlist / Media

• Shortlist / Direct

• Shortlist / Sustainable Development Goals



︎︎︎Bradesco Bank - Firefly

• Bronze / Social & Influencers

• Shortlist / Social Influencer Marketing



︎︎︎The Last Steel of Azovstal - United 24

• Shortlist / Promotional Item Design



︎︎︎Medicines of Taboo - Un Women

• Global Shortlist - Young Lions Health

CLIO AWARDS:


︎︎︎CFPA - Breakchains with Blockchain

• Gold / Creative Commerce

• Bronze / Digital / Mobile & Digital Craft

• Bronze / Digital Craft

• Bronze / Partnerships and Collaborations



︎︎︎Adidas - Liquid Billboard

• Bronze / Design / Spatial Design

• Bronze / Direct / Experience/Activation

• Bronze / Direct / Out of Home

• Bronze / Experience /Activation

• Bronze / Public Relations / Activation

• Shortlist / Out of Home / Product/Service



︎︎︎Adidas - Liquid Billboard (Clio Sports)

• Gold / Out of Home

• Silver / Direct

• Silver / Experiential Events

• Silver / Innovation

• Silver / Social Good

• Bronze / Public Relation

EFFIE AWARDS:

︎︎︎Adidas - Liquid Billboard

• Gold / Media Innovation

• Silver / Media Innovation

LONDON INTERNATIONAL AWARDS:


︎︎︎CFPA - Breakchains with Blockchain

• Silver / Metaverse / Blockchain

• Bronze / Creativity - Metaverse / NFT



︎︎︎Adidas - Liquid Billboard

• Silver / Innovative Use of Billboard

• Bronze / Billboard: Apparel

DUBAI LYNX:


︎︎︎CFPA - Breakchains with Blockchain

• Gold / Direct

• Silver / Glass

• Bronze / Digital

• Gold / Media

• Shortlist / Cultural & Context



︎︎︎Adidas - Liquid Billboard

• Grand Prix / Design

• Gold / Entertainment / Sports

• Gold / Outdoor / Cultural Insight

• Gold / Media / Use of Events / Stunts

• Gold / PR / Cultural Insight

• Silver / Outdoor / Live & Events

• Silver / Direct / Use of Ambient Media

• Silver / PR / Use of Events & Stunts

• Bronze / Outdoor / Special Build

• Bronze / Outdoor / Ambient Outdoor

• Bronze / Media / Use of Ambient Media

• Bronze / Direct / Use of Print / Outdoor

• Bronze / Direct / Cultural Insight

• Bronze / Use of Ambient Media

• Bronze / Guerrilla Marketing & Stunts



︎︎︎Barakat - Read the Label

• Bronze / In-Store Experience

LISBON ADVERTISING FESTIVAL:


︎︎︎Adidas - Liquid Billboard

• Grand Prix / Outdoor

• Grand Prix / Activation

• Grand Prix / Integrated

• Gold / Outdoor Events

• Gold / Outdoor Special Format

• Gold / Best Use of Outdoor

• Silver / Direct Ambient Media

EPICA AWARDS:


︎︎︎Adidas - Liquid Billboard

• Gold / Fashion / Footwear

• Gold / Experiential & Shopper

D&AD:

︎︎︎CFPA - Breakchains with Blockchain

• Wood Pencil / Commerce / Purchase Experiences

• Wood Pencil / Commerce / Cultural Experiences



︎︎︎Adidas - Liquid Billboard

• Graphite Pencil / Press & Outdoor / Innovation

• Wood Pencil / PR / Events & Stunts

• Wood Pencil / Media / Press & Outdoor

• Shortlist / Experiential / Public Spaces

• Shortlist / Spatial Design / Installations

THE ONE SHOW:

︎︎︎CFPA - Breakchains with Blockchain

• Gold / Interactive / Online & Mobile / NFT

• Silver / Experiential & Immersive / Ecommerce



︎︎︎Adidas - Liquid Billboard

• Silver / OOH: Experiential & Installations

• Silver / Experiential & Immersive

• Silver / Design: Spatial Design

• Shortlist / Spatial Design / Installations

THE ANDY AWARDS:


︎︎︎CFPA - Breakchains with Blockchain

• Gold / Interactive / Online & Mobile / NFF

• Gold / Interactive / Online & Mobile / NFT

CRESTA:


︎︎︎CFPA - Breakchains with Blockchain

• Gold / Creative E-Commerce

• Gold / Digital Craft / New Techniques

• Gold / Digital Craft / Digital Illustration

• Gold / The Future

• Silver / The ‘Wish We’d Thought of That’ Award

• Silver / The Media Magic Award

• Bronze / Direct

• Bronze / The #OMG Award



︎︎︎Adidas - Liquid Billboard

• Grand Prix / Design

• 2x Gold / Experiential | Brand Purpose

AD STARS:


︎︎︎Adidas - Liquid Billboard

• Grand Prix / PR

• Gold / Media

• Gold / Outdoor

• Gold / Special / Pivot

• Gold / Brand Experience & Activation

• Silver / Gender Equality

• Bronze / Design



︎︎︎CFPA - Breakchains with Blockchain

• Silver / Creative E-Commerce

• Silver / Peace and Justice

• Bronze / Diverse Insights

• Bronze / Human Rights

• Crystal / Brand Experience & Activation

• Crystal / Media

• Crystal / Creativity in Crises

LOERIES:

︎︎︎CFPA - Breakchains with Blockchain

• Silver / Design for Digital

• Silver / PR & Media

• Bronze / Digital

• Silver / Live Communication

• Certificate / Digital Craft



︎︎︎Adidas - Liquid Billboard

• Grand Prix / Out of Home

• Gold / Out of Home

• Gold / PR & Media Communication

• Silver / Live Communication

• Silver / Integrate

• Bronze / Media Innovation

WHITE SQUARE AD FESTIVAL:


︎︎︎CFPA - Breakchains with Blockchain

• Gold / Creative Use of Media

• Gold / Media Campaign

• Gold / Digital

• Bronze / Direct

• Shortlist / Media

THE GERETY AWARDS:


︎︎︎CFPA - Breakchains with Blockchain

• Silver / Work for Good

• Silver / Emerging Commerce

-

CLUBE DE CRIAÇÃO:


︎︎︎Bradesco Bank - Firefly

• Bronze / Digital

• Shortlist / Branded Content

• Shortlist / Audio Craft

-

WAVE FESTIVAL:


︎︎︎Bradesco Bank - Firefly

• Bronze / Film Craft

FIAP AWARDS:

︎︎︎Bradesco Bank - Firefly

• Bronze / Film Craft