Harley-Davidson is putting men’s health in the fast lane with the 'Mid-Life Check' program, shifting the gears on prostate cancer stigma. By making a health screening as essential as a motorcycle’s 500-mile service check-up, the idea ensures riders take care of their most important engine, themselves. This bold move redefines masculinity, proving that true strength isn’t just about horsepower, but the courage to prioritize well-being.