United 24
︎︎︎THE LAST STEEL OF AZOVSTAL
Wars produce many tales of courage and defiance, but only a few become symbols of hope for an entire nation.
In Ukraine, there's one such story called Azovstal.
We fully embraced the story of Azovstal and how they pulled off something amazing by making 10,000 bracelets from the plant's last steel batch. These bracelets now serve as the ultimate symbol of Ukrainian resistance, showcasing the strength and determination of the people.
Agency: and us | Role: Creative Director; Art Direction.
︎
"A symbol of solidarity forged from Ukrainian steel.
And a memorial to the soldiers who sacrificed everything
for a nation under siege."
"In less than a week, one hundred thousand bracelets
were sold in 157 countries.
More importantly, the story of Ukrainian courage
was picked up worldwide."
