TCS
︎︎︎Sponsored Balls
︎︎︎Sponsored Balls
The Sponsored Balls put the Testicular Cancer Society’s logo exactly where it matters,
on the players’ shorts, during a sold-out match between CD Leganés and FC Barcelona.
With the bold message #TenemosUnPar (“We have a pair”), the campaign turned the pitch into a platform for men’s health, sparking conversation and driving millions to learn about testicular cancer.
Agency: FP7 McCann | Role: Creative Director.
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