In response to the ongoing challenges faced by Ukrainian refugees in Poland, Mastercard sought to shift negative perceptions by showcasing their economic contributions. While initial support for refugees declined due to economic anxieties, Mastercard leveraged its expertise in financial inclusion and data-driven solutions to foster integration.

Using anonymized transactional data, foot traffic, and business insights, Mastercard developed a platform that identifies optimal locations for Ukrainian businesses to thrive alongside Polish enterprises. By promoting complementary business pairings, such as restaurants next to beauty salons, the initiative transformed competition into collaboration, proving that economic growth benefits both communities.