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JONATHANDDCRUZ@GMAIL.COM
  CREATIVE DIRECTOR  ·  ART 

Bradesco Bank
︎︎︎REDEFINING THE INTOLERANCE

In the midst of an extremely polarized political and social climate in Brazil, the largest bank in Latin America, Bradesco Bank, chose to take a stand. On Children's Day, Bradesco Bank utilized the perspective of the new generation to illustrate how different the world can be.



Agency: Publicis Brasil | Role: Concept; Art Direction.






︎ SOCIAL MEDIA REACH ︎





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"Best organic performance in the history of Bradesco:
85% of the views."