Bradesco Bank
︎︎︎REDEFINING THE INTOLERANCE
In the midst of an extremely polarized political and social climate in Brazil, the largest bank in Latin America, Bradesco Bank, chose to take a stand. On Children's Day, Bradesco Bank utilized the perspective of the new generation to illustrate how different the world can be.
Agency: Publicis Brasil | Role: Concept; Art Direction.
︎ SOCIAL MEDIA REACH ︎
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475,8K
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"Best organic performance in the history of Bradesco:
85% of the views."
