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JONATHANDDCRUZ@GMAIL.COM
  CREATIVE DIRECTOR  ·  ART 

Puck
︎︎︎Recipe for Change

The Puck Recipe for Change campaign brings traditional home-cooked dishes—originally crafted by Lebanese mothers—to the menus of well-known Lebanese restaurants in the UAE and KSA during Ramadan.

By featuring these cherished recipes, the initiative not only celebrates Lebanon’s rich culinary heritage but also donates 50% of the proceeds from each dish sold to support Lebanese families affected by ongoing conflicts. In doing so, it creates a unique economic model that turns family recipes into a meaningful force for change, allowing diners to contribute directly to rebuilding lives while enjoying authentic flavors.


Agency: FP7 McCann | Role: Creative Director.


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