Waterstones
︎︎︎Read Better
︎︎︎Read Better
People say they don’t have time to read, but they already do. Studies show we consume the equivalent of a 200-page book every day through emails, chats, headlines, and social media. We’re constantly reading, just not meaningfully. To bridge that gap, Waterstones launched Read Better, a campaign that turned everyday screen time into book time. By analyzing the words people read online, Waterstones recommended novels that matched their digital habits, ready to order with one click.
Agency: FP7 McCann | Role: Creative Director.
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