Heinz's Post Post-Credits flips the script on traditional cinema advertising by embracing
the very thing most brands avoid: waiting. In a clever nod to post-credit movie scenes and a playful jab at today's “skip culture,” Heinz delivers a two-part ad experience, starting before the film and finishing only after the credits roll. Those who stay until the end are rewarded with exclusive merch and discounts, turning patience into a brand experience. It's a bold reminder that, just like the perfect pour of Heinz ketchup, some things are worth the wait.