MORE WORK & ART DIRECTION · MORE WORK & ART DIRECTION · MORE WORK & ART DIRECTION ·
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CVC Travel
︎︎︎THE WORLD IS OUTSIDE
Social media, while connecting us, often diverts people from real-world experiences. Immersed in the digital world, many miss genuine encounters and adventures beyond their screens. Recognizing this trend, travel agency CVC leverages the new generation's behavior on social media to market its products. Instead of merely promoting online, they invite people to step away from social media.
The goal is to show that the world offers much more than what's depicted online. With innovative packages, CVC motivates everyone to leave their digital confines and delve into the vast wonders of our planet. True exploration, after all, starts where the screen ends.
Agency: Publicis Brasil | Role: Concept; Art Direction.
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"Brilliant travel AD wants you to explore
the world in person, not on social media."
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Magnati
︎︎︎PAYMENTS INTO POSSIBILITIES
Magnati provides government, merchant, and institutional clients with an intelligent payments' platform, using next generation technology to deliver improved experiences and increased efficiency. The Magnati brand is charged with energy and potential and is set to transform payments into possibilities.
Agency: Havas Middle East | Role: Art Direction.
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UN Women
︎︎︎MEDICINES OF TABOO
Gender inequality causes suffering for women worldwide. Its impact is not limited to social aspects but extends to their health as well. UNICEF and UN Women have sought ways not just to raise awareness but also to provide solutions to effectively address this issue.
Agency: Publicis Brasil | Role: Concept; Art Direction.
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Heineken
︎︎︎SHARE THE DRAMA
Heineken sponsors the UEFA Champions League. The brand introduced a global campaign titled "Share the Drama" for the competition. To tailor the visual approach for Brazil, we designed a series of posters for pubs where fans gather.
Agency: Publicis Brasil | Role: Art Direction.
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Personal Project
︎︎︎DOCTOR WHO
︎︎︎DOCTOR WHO
To celebrate the 50th anniversary of Doctor Who's first episode, I crafted a unique collection of posters. Each poster celebrates an individual actor who has portrayed the iconic Doctor Who character over the decades. In this project, every Doctor Who received a unique design poster framing their unique role interpretation.
Role: Concept; Art Direction.
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AI Images
︎︎︎UNTITLED THING
︎︎︎UNTITLED THING
We are in the age of AI, where its applications permeate many sectors, including advertising. Everyone is exploring innovative ways to integrate AI into daily routines. I embarked on a personal project, creating images and videos using AI, to delve into the potential of employing this technology creatively.
This is an ongoing project. Below, you'll find the initial set where I experimented with "Star Wars", placing iconic characters in real-life settings.
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Bradesco Bank
︎︎︎CRAFTED TO CELEBRATE
Bradesco Bank is the official sponsor of Brazil's largest carnivals. Aiming to pay tribute to each of these events, we crafted ads with visuals inspired by the costumes that celebrate Brazil's grandest festivities.
Agency: Publicis Brasil | Role: Art Direction.
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