︎︎︎IMPOSSIBLE IS NOTHING
Adidas aims to inspire the next generation of athletes, highlighting the opportunities sports bring both on and off the field.
In the Middle East, while 77% of men play football, only 23% of women do. Due to societal norms, many young girls feel overshadowed by their male peers.
To challenge this perception, we elevated one of their own to global acclaim. Nouf Al Anzi, an emerging talent from Dubai, was showcased in an online film that captivated none other than the football legend, Zinedine Zidane. Their collaboration shone on a global stage, marked by a memorable event at a famed Dubai landmark.
Agency: Havas Middle East | Role: Concept; Art Direction.