We've all been there. The spills, the splats, and the splotches on your white shirt, rug, or whatever else in within pouring proximity. Everyone knows that a ketchup catastrophe is one of the most unforgiving customer pain points for Heinz. In fact, a staggering 48% of Heinz customers have had ketchup accidents.

Inspired by 57 real incidents found on social media, we launched a real, legally-binding insurance program offering customers coverage against 57 ketchup customer-inspired accidents. 

Because if it’s worth the risk, it has to be Heinz.