Bradesco Bank
︎︎︎THE FIREFLY
In 2018, Brazil faced significant economic and moral challenges. Bradesco, one of the country's largest banks, concluded the year by launching a campaign across various platforms. They conveyed their message through the story of a friendly firefly, essentially encouraging everyone to maintain their faith and believe in themselves.
The Firefly became the most-watched commercial in Brazil's YouTube history.
Agency: Publicis Brasil | Role: Integrated Campaign; Art Direction.
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The film tells the story of a firefly that is enchanted
by the city's lights and glow, but finds a hostile world.
The film tells the story of a firefly that is enchanted
by the city's lights and glow, but finds a hostile world.
Script: Alexandre Musa ︎
Production: Zombie Studios︎
