The Life Donor feature by Mastercard transforms a common item, the bank card into a life-saving tool. Launched in Germany, this initiative allows individuals to document their organ donor status directly on their payment cards.

Through the VIMpay app, users can easily register their consent to organ donation, with this information displayed on the back of their card. Given that 86% of Germans carry their bank cards regularly, but only 26% have an organ donor card, this approach aims to bridge that gap and facilitate timely decisions in critical situations.