CFPA
︎︎︎BREAKCHAINS WITH BLOCKCHAIN
Thousands of women are imprisoned in Egypt each year because they cannot repay small loans, sometimes as little as $254. Often referred to as "Al Gharemaat" or "The Fined," these women typically borrow money from pressing needs, seeking financial independence, medical care, or even basic appliances like washing machines.
Breakchains with Blockchain is the first NFT collection to liberate these women from prison sentences. Each piece sold not only raises awareness about this issue but also contributes to a woman's release from her penalty.
Agency: FCB Dubai | Role: Concept; ACD; Art Direction.
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